Today at Apple
Summer 2018
         
During the Summer of 2018, I had the pleasure of interning for Apple in Cupertino, California. While there, I was working with the Interactive Design Team in Apple’s creative group, Marcom.

From May to August, I was invited to assist in designing a new digital experience for Today at Apple. The new release included sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more.

With the help of various designers, art directors, producers, developers, copywriters and many more, my team and I were able to help deliver a thorough, detail oriented and beautiful experience to inspire people to learn and create.


Role 
Interactive Designer 
Tools
Photoshop
Principle 
Art Directors
Henrik Karlsson
Jeff Whitney




  • Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
  • Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.

  • Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.



selinski.k@gmail.com
New York, NY