I'm a senior product designer with a foundation in visual design, a research-driven process, and a systems thinking approach to complex product problems.

My career spans enterprise design at IBM, agency work at AKQA, and product design in start-ups where I've led end-to-end work across discovery, strategy, and execution. I bring strong UX research instincts,  not as a phase, but as the connective tissue between user behavior and product decisions. At Fresh Tri, I design at the intersection of behavior science and habit formation, translating research insights into scalable, cross-functional solutions that drive real outcomes.