Product Designer.
Building human-centered products for meaningful change.
Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.
Formerly AKQA and IBM.
Sunrun (AKQA)
Humanizing Enterprise Software
Redesigning Sunrun's internal platform to reduce friction and rebuild Sales Representatives' confidence.
Product Design | Responsive Web
MyHSS App
My HSS – A Consumer-First Healthcare Platform
Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).
UI design | Moblie App
Delta
Where Do You Want to Go?
A redesign of Delta's route map experience — built around curiosity. New navigation patterns, a cohesive color system, and an icon library organized by activities give travelers a reason to explore before they ever book.
Visual Design
Case Study Coming Soon
Fresh Tri
Designing for Day One: Making Behavior Change Feel Achievable
How might we create a clear, unified entry point that helps new users understand Fresh Tri's value and know exactly what to do next, so they build confidence and momentum from day one?
Product Design | Start-up
Coming Soon
Fresh Tri
0 → 1 AI Product for Health Coaches and Companies
How might we put the power of AI-generated, science-informed habit content directly in the hands of healthcare and enterprise partners, so they can build personalized programs at scale, without friction?
Product Design | AI-Product
Coming Soon
Apple
Expanding Today at Apple's in-store sessions
Helping shape Skills, Walks, and Labs—new session formats for in-store creativity.
UI design | Production Design
Sunrun (AKQA)
Introducing Ford customers to the Sunrun ecosystem
A responsive experience connecting Ford customers to Sunrun's e-commerce platform.
UI Design | Responsive Web
IBM
Motion design for internal communications
Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees.
Motion design
I'm Kristina, a product designer creating thoughtful digital systems that make complex products easier to use and better for the people who rely on them.
I help teams understand real user behavior, simplify complicated workflows, and design scalable foundations that support products as they grow. I've worked across consumer apps, enterprise platforms, and healthcare products, always with the same goal: reduce friction and build experiences people trust.
© Kristina Selinski, 2026