Lead product designer.
Building human-centered products for meaningful change.
Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.
Formerly AKQA and IBM.
Sunrun (AKQA)
Humanizing Enterprise Software
Redesigning Sunrun's internal platform to reduce friction and rebuild Sales Representatives' confidence.
Product Design | Responsive Web
Fresh Tri
0 → 1 AI Product for Health Coaches and Companies
How might we put the power of AI-generated, science-informed habit content directly in the hands of healthcare and enterprise partners, so they can build personalized programs at scale, without friction?
Product Design | AI-Product
Coming Soon
Fresh Tri
Designing for Day One: Making Behavior Change Feel Achievable
How might we create a clear, unified entry point that helps new users understand Fresh Tri's value and know exactly what to do next, so they build confidence and momentum from day one?
Product Design | Start-up
Coming Soon
MyHSS App
Extending hospital care into patients' homes
Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).
UI design | Moblie App
Apple
Expanding Today at Apple's in-store sessions
Helping shape Skills, Walks, and Labs—new session formats for in-store creativity.
UI design | Production Design
Sunrun (AKQA)
Introducing Ford customers to the Sunrun ecosystem
A responsive experience connecting Ford customers to Sunrun's e-commerce platform.
UI Design | Responsive Web
IBM
Motion design for internal communications
Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees.
Motion design
Want to see more?
In my spare time, I get a lot of joy out of research, the environment, ethical ai and exploring new tools.
© Kristina Selinski, 2026