Lead product designer.
Building human-centered products for meaningful change.

Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.

Formerly AKQA and IBM. 

Frame 29616875

Sunrun (AKQA)

Humanizing Enterprise Software

Redesigning Sunrun's internal platform to reduce friction and rebuild Sales Representatives' confidence. 

Product Design  |  Responsive Web

ai-habit-cover

Fresh Tri

0 → 1 AI Product for Health Coaches and Companies

How might we put the power of AI-generated, science-informed habit content directly in the hands of healthcare and enterprise partners, so they can build personalized programs at scale, without friction?

Product Design  |  AI-Product

Coming Soon

freshtri

Fresh Tri

Designing for Day One: Making Behavior Change Feel Achievable

How might we create a clear, unified entry point that helps new users understand Fresh Tri's value and know exactly what to do next, so they build confidence and momentum from day one?

Product Design  |  Start-up

Coming Soon

Rectangle-1134257034

MyHSS App

Extending hospital care into patients' homes

Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).

UI design | Moblie App

Rectangle-1134257035

Apple

Expanding Today at Apple's in-store sessions

Helping shape Skills, Walks, and Labs—new session formats for in-store creativity.

UI design | Production Design 

Frame 29616877ford

Sunrun (AKQA)

Introducing Ford customers to the Sunrun ecosystem

A responsive experience connecting Ford customers to Sunrun's e-commerce platform.

UI Design  |  Responsive Web

Linux-gif_7

IBM

Motion design for internal communications

Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees. 

Motion design 

playground

Want to see more?

In my spare time, I get a lot of joy out of research, the environment, ethical ai and exploring new tools. 

© Kristina Selinski, 2026

error: Content is protected !!