Lead product designer.
Building human-centered products for meaningful change.
Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.
Formerly AKQA and IBM.
Fresh Tri
0 → 1 AI Product for Health Coaches and Companies
How might we put the power of AI-generated, science-informed habit content directly in the hands of healthcare and enterprise partners, so they can build personalized programs at scale, without friction?
Product Design | AI-Product
Coming Soon


Fresh Tri
Designing for Day One: Making Behavior Change Feel Achievable
How might we create a clear, unified entry point that helps new users understand Fresh Tri's value and know exactly what to do next, so they build confidence and momentum from day one?
Product Design | Start-up
Coming Soon
MyHSS App
Extending hospital care into patients' homes
Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).
UI design | Moblie App


Apple
Expanding Today at Apple's in-store sessions
Helping shape Skills, Walks, and Labs—new session formats for in-store creativity.
UI design | Production Design
Sunrun (AKQA)
Introducing Ford customers to the Sunrun ecosystem
A responsive experience connecting Ford customers to Sunrun's e-commerce platform.
UI Design | Responsive Web


IBM
Motion design for internal communications
Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees.
Motion design
Want to see more?
In my spare time, I get a lot of joy out of research, the environment, ethical ai and exploring new tools.

© Kristina Selinski, 2026