👋 Hi, I'm Kristina. A product designer blending visual craft, research, and systems thinking.

Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.

Formerly AKQA and IBM. 

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Sunrun (AKQA)

Humanizing Enterprise Software

Redesigning Sunrun's internal platform to reduce friction and rebuild Sales Representatives' confidence. 

Product Design  |  Responsive Web

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Sunrun (AKQA)

Introducing Ford customers to the Sunrun ecosystem

A responsive experience connecting Ford customers to Sunrun's e-commerce platform.

UI Design  |  Responsive Web

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IBM

Motion design for internal communications

Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees. 

Motion design 

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MyHSS App

Extending hospital care into patients' homes

Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).

UI design | Moblie App

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Apple

Expanding Today at Apple's in-store sessions

Helping shape Skills, Walks, and Labs—new session formats for in-store creativity.

UI design | Production Design 

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Want to see more?

In my spare time, I get a lot of joy out of research, the environment, ethical ai and exploring new tools. 

Let's connect!

© Kristina Selinski, 2026

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