Kristina Selinski

Product Designer.
Building human-centered products for meaningful change.

Currently working as a Lead Product Designer for Fresh Tri – the world's first iterative mindset habit building app.

Formerly AKQA and IBM.

Sunrun One: Humanizing Enterprise Software
B2B | Redesigning Sunrun's internal platform to reduce friction and rebuild Sales Representatives' confidence.

Delta Airlines Business Travelers
B2C | Exclusive rewards program for individual business travelers with partner perks.

My HSS – A Consumer-First Healthcare Platform
B2B | Mobile app design for surgical prep and recovery for patients at Hospital for Special Surgery (HSS).

Today at Apple
B2C Responsive Web Design

IBM: Motion design for internal communications
Translating technical infrastructure into a clear, engaging video showcased to all of IBM employees.

Fresh Tri

Designing for Day One: Making Behavior Change Feel Achievable

How might we create a clear, unified entry point that helps new users understand Fresh Tri's value and know exactly what to do next, so they build confidence and momentum from day one?

Product Design | UX Research

Coming Soon

Fresh Tri

0 → 1 AI Product for Health Coaches and Companies

How might we put the power of AI-generated, science-informed habit content directly in the hands of healthcare and enterprise partners, so they can build personalized programs at scale, without friction?

Product Design | UX Research | AI-Product

Coming Soon

I'm Kristina, a product designer creating thoughtful digital systems that make complex products easier to use and better for the people who rely on them.

I help teams understand real user behavior, simplify complicated workflows, and design scalable foundations that support products as they grow. I've worked across consumer apps, enterprise platforms, and healthcare products, always with the same goal: reduce friction and build experiences people trust.

Say hi!

kselinski (@) gmail.com

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